What Makes Airtable Better than the Competition?

I was speaking about Airtable the other day. Shocker – I know. As is sometimes the case, the person I was speaking to had not yet heard of Airtable, so I had to pull out my trusty brief description:

“It’s like Excel, but in the cloud, and more of a database tool than a spreadsheet tool.”

 

I was speaking about Airtable the other day. Shocker – I know. As is sometimes the case, the person I was speaking to had not yet heard of Airtable, so I had to pull out my trusty brief description:

The person nodded – I thought in understanding – and we continued our conversation. I thought that was the end of it and that I had done my job in explaining the value of this software in one succinct sentence. I was wrong.

It wasn’t until after I did a more detailed Airtable demonstration that I asked for questions. This person (who is more a friend than a business colleague) said:

“Ah, now that you’ve walked us through a quick demo, I can see why this is special. My first question was going to be, ‘how is this different from Google Sheets,‘ but I think you answered that in your demo.

Now, I was glad that my demo answered his question. Yet when I reflected back to the beginning of the chat, I realized I failed to convey exactly what makes Airtable special in my quick, one-sentence description.

I failed because I was describing Airtable in my own language.

Describing something in terms that we think in is a thing we are all prone to do. My description was using terms from math, data, finance, and tech. Not everyone has worked or studied in these industries, though. So, of course, my description fails to be helpful to most people.

So I’m currently on a quest to discover the best way to concisely describe Airtable. Until I find a more suitable replacement, I think I’m going with:

“It’s Excel on steroids.”

I feel like that response is enticing enough to make people want to hear more without making the mistake of getting lost in industry jargon.

In the meantime, I’ve crafted a more in-depth response in this week’s video:

And if after watching, you come up with a better brief description for Airtable… please let me know (I can use the help!)

 

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